“I really feel like the hijab has become cool, almost to the where it scares me because trends come and go,” Ms. Elturk said in a phone interview from Dubai, where she recently moved. Ms. Elturk, who is a lawyer, said she has heard from women who are not Muslims who want to wear a head scarf after seeing her eye-popping array of images on social media.
The proliferation of glossy, fashionable images on social media sites could be making young women more confident about wearing the hijab. Part of the reason for this, Ms. Kanar said, is that the Internet has helped young women find more-flattering ways to wear the hijab. “Then they feel better about posting online,” she said.